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UNDEFEATED x Nike Launch First Athletic Club Apparel Line

UNDEFEATED's Athletic Club training division has partnered with Nike on its first dedicated performance apparel collection. The collaboration marks a natural convergence between the Los Angeles institution's two decades of sport-street cultural authority and Nike's technical innovation.

adidas Unveils 2026 World Cup Campaign Starring Messi, Bad Bunny

adidas has officially unveiled its 2026 FIFA World Cup promotional campaign, a star-studded narrative centered on three street football prodigies. The spot—titled 'A Legend is Born'—brings together actor Timothée Chalamet as narrator, reggaeton superstar Bad Bunny, and football royalty including Lionel Messi, David Beckham, and Zinedine Zidane.