Jordan Ellis
Staff Writer
Jordan writes about streetwear culture, adidas collaborations, and emerging sneaker trends. He breaks down upcoming releases and finds under-the-radar deals that most shoppers miss.
Articles by Jordan Ellis
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March 29, 2026
Air Jordan 1 Mid Arrives in Cacao Wow for Fall 2026
Jordan Brand is readying the Air Jordan 1 Mid in a new Cacao Wow colorway for fall 2026. The seasonal iteration arrives as the model continues its rotation of rich, earth-toned executions.
September 12, 2026
Nike Air Max Plus Surfaces in Joker Colorway
Nike's Air Max Plus is joining the brand's growing roster of Joker-themed releases, swapping the silhouette's familiar curves for a bold neon and purple palette. The design anchors itself on a jet-black base with gradient accents, delivering the iconic villain's signature color story across the mini Swoosh, insoles, and midfoot shank.
September 12, 2026
Nike Air Max Goadome Black/Volt Drops This Winter
Nike's reinvigorated focus on the Air Max Goadome continues with a winter return of the utilitarian hybrid boot in Black/Volt—a stripped-down all-black execution elevated by distressed Swoosh detailing and a hi-vis green outsole accent.
September 12, 2026
Anthony Edwards x adidas Superstar II Releases September 2026
The Anthony Edwards x adidas Superstar II arrives in a Clear Blue colorway this September. Launching September 18, 2026, the collaboration delivers a measured take on the classic shell-toe silhouette with a retail price of $110.
September 12, 2026
Nike Ja 4 Surfaces in Jaws-Inspired Colorway
Ja Morant's Nike Ja 4 signature line is expanding with a thematically bold new colorway inspired by the iconic thriller Jaws. The release taps into the sneaker culture's broader appetite for pop culture references and cinematic storytelling in footwear design.
September 11, 2026
Nike Vaporposite Pro PE Unveiled for Ohio State Football
Nike has extended its college football Player Exclusive program to Ohio State, outfitting the #1-ranked Buckeyes with a custom Vaporposite Pro that channels the program's iconic scarlet and gray palette. The cleat remains an internal PE and will not release publicly.
September 11, 2026
Mowalola x Air Jordan 14 Releases September 2026
British-Nigerian designer Mowalola Ogunlesi makes her debut with Jordan Brand through a reimagined Air Jordan 14 rooted in personal narrative and refined craftsmanship. The collaboration, unveiled at Paris Fashion Week, releases internationally September 18, 2026, with U.S. availability on SNKRS September 25.
September 11, 2026
Nike Air Max 95 Surfaces in All-Suede Phantom Colorway
Nike is reworking the Air Max 95 silhouette with a material swap that marks a departure from the model's established blueprint. The upcoming Phantom/Dark Hazel iteration replaces the signature mesh with suede across the upper, paired with a gum sole and a palette rooted in muted earth tones.
September 11, 2026
Puma Speedcat Etoile Receives Rosé Endorsement
Puma has tapped into the intersection of high fashion and athletic footwear with the Speedcat Etoile, a ballet-inflected reinterpretation of its classic silhouette that has secured endorsement from BLACKPINK's Rosé. The collaboration signals the brand's continued push into lifestyle positioning beyond pure performance.
September 11, 2026
New Balance 991v2 Arrives in Wind Chime/Brilliant White
New Balance expands the 991v2 lineup with a crisp Wind Chime and Brilliant White iteration, a study in restrained palette work that channels the model's heritage of understated refinement. The colorway balances warm and cool tones, positioning itself as a versatile option that transcends seasonal wear.
September 11, 2026
First Look: atmos New Balance 2000 Yin-Yang Pack
atmos creative director Koji has unveiled a New Balance 2000 Yin-Yang pack via Instagram, featuring two inverted black and white colorways with yin-yang insole graphics and pull lacing systems. The exact nature of the collaboration—whether full partnership, atmos exclusive, or Japan-only release—remains unconfirmed pending official announcement.
September 11, 2026
Palace x Nike Air Max Plus Drops Summer 2027
Palace Skateboards and Nike are extending their partnership with a Summer 2027 Air Max Plus collaboration. The release will span footwear and a curated apparel collection, marking the next chapter in the London skate brand's pivot toward Nike following the conclusion of its adidas tenure.
September 11, 2026
Nike Air Monarch Surfaces in Suede for Holiday 2026
Nike is revisiting the Air Monarch with a material-focused overhaul for the holiday season. The bulky silhouette appears in two suede-constructed colorways—Cacao Wow and Black—each anchored by a Gum Medium Brown sole, releasing in 2026 at $100 per pair.
September 10, 2026
Jordan Spizike Low Surfaces in UNC-Inspired Colorway
Nike is adding a University Blue interpretation to the Jordan Spizike Low's Holiday 2026 rotation. The silhouette layers familiar Carolina blue tones with navy accents and signature elephant print detailing across the toe and heel.
September 10, 2026
Nike Air Flight Falcon Returns for Holiday 2026
Nike is resurrecting the Air Flight Falcon, a mid-2000s basketball silhouette that debuted in 2010 as a deliberate throwback to late-'80s and early-'90s design language. Two heritage colorways—Black/Metallic Silver and White/Cool Grey—are confirmed for Holiday 2026, marking the model's return after more than a decade of dormancy.
September 10, 2026
Nike Book 2 Surfaces in Halloween-Ready Stitched Colorway
Nike has unveiled a Halloween-themed iteration of the Book 2, Devin Booker's signature model, featuring distinctive stitched detailing across the upper. The seasonal colorway represents another chapter in the ongoing evolution of Booker's performance line.
September 10, 2026
The North Face x Engineered Garments VECTIV Forward Releases September 2026
The North Face and Engineered Garments have unveiled their debut collaboration with the VECTIV Forward, a modular lifestyle-runner engineered to switch between traditional laced and slip-on configurations. Launching in September 2026, the silhouette merges Daiki Suzuki's utilitarian design philosophy with TNF's performance footwear technology, bridging the widening gap between functional running and casual wear.
September 10, 2026
New Balance Taps Ayo Edebiri as Ambassador
New Balance has appointed actress, comedian, and writer Ayo Edebiri as its latest brand ambassador. The Boston native's inaugural campaign, lensed by acclaimed photographer Tyler Mitchell, centers on the New Balance 574 and marks the beginning of an ongoing creative partnership.
September 10, 2026
First Look: Air Jordan 10 OG Sacramento Releases December 2026
Jordan Brand is resurrecting the Air Jordan 10 OG "Sacramento" for the 2026 holiday season, marking the first official retro of the original 1995 City Pack colorway. Previewed during a New York press event, the release stays faithful to Tinker Hatfield's 1995 design while connecting to Sacramento's deep Jordan lineage.
September 10, 2026